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3 Basic Elements of Using Omnichannel

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For business owners, of course, you have often heard the word Omnichannel. Omnichannel itself is a cloud-based channel that can accommodate all conversations between sellers and customers from various social media chat platforms.

Basically, this omnichannel system can be very helpful for business owners, but if omnichannel users themselves don't understand and know how omnichannel works, how their business can achieve sales targets or get customers. Therefore, here we will explain 3 basic elements that omnichannel users must know in carrying out marketing activities using the omnichannel platform. Following are the 3 basic elements:

  1. Identifying Social Media Platforms

If you own a business and do marketing using omnichannel channels, make sure you identify which channels your potential customers use frequently. Many marketing activities fail because omnichannel users do not know what platforms are often used by their prospective customers. As a result, these omnichannel users cannot reach the perspectives and desires of their customers.

Make observations and identify your potential customers, which channels they often use, and what devices they often use in making purchases of your products. This can be useful for you, you can make a strategy in doing the right type of marketing to win the hearts of your customers.

If you have obtained this data, then you can determine the point of sale of your business products, and you can also get more customers than before.

  1. Adapting Marketing Communication Channels

Make an adaptation of marketing communications, because maybe what used to be the main communication line, is now no longer active. Currently, communication lines are developing and changing very quickly depending on the existing trends.

If you look at the past 5-10 years we would not have thought about what is happening at this time, the difference will be very clear. If 5-10 years ago SMS (Short Message Service) was still the core channel of messaging communication, but now SMS is no longer the core channel of messaging communication. Because there are many chat applications that help its users to exchange messages without spending a fairly expensive pulse fee. Users only need an internet network to be able to exchange messages between communicators to communicants.

Seeing the habits or tendencies of customers who often change, then business owners must also follow and adjust the lines of communication between business owners and their customers. Make sure that customers stay connected with the business, and do the best service for your customers so that these customers can feel happy and appreciated when they make transactions in your business.

  1. Optimizing the Interaction Process

Then the last is optimizing the process of interaction with customers. Get used to you have to try a new business strategy so that the business can get the best prospects. The best way is to optimize the interaction process so that it has a good impact on business finances and is also useful for increasing customer satisfaction with your business.

Start by optimizing stock check activities, fast processing orders, to fast packaging. So that customers will feel the service from your business is fast and precise.

In the end, the purpose of your business is to make customers feel satisfied with the services provided by your business and also to ensure that these customers will repeat orders for your business either by coming to your business store or to your online store.

The purpose of the three elements above is to make the omnichannel user's business grow and get many benefits. In addition, by applying these elements, your business will indirectly implement a system to satisfy customers. This is also an extra advantage for your business.


If you are interested in owning and using an omnichannel system, you can directly contact Jasnita via the email address at, or through the WhatsApp application at 0811-1901-5555. Jasnita will serve all your and your business needs.